On this page
- Quick picks
- How we picked
- Flexible collections for everyday projects
- 1. unDraw
- 2. Open Peeps
- 3. Humaaans
- 4. Open Doodles
- 5. DrawKit
- 6. ManyPixels Gallery
- Builders and collections with a strong point of view
- 7. IRA Design
- 8. Storyset
- 9. Blush
- 10. Absurd Design
- 11. Ouch by Icons8
- Focused artwork for specific audiences
- 12. Pixeltrue
- 13. Fresh Folk
- 14. Black Illustrations
- 15. Lukasz Adam
- How to choose the right one
- Key takeaways
Illustrations can make a landing page or presentation feel more welcoming, but commissioning custom artwork is not always realistic. These libraries give freelancers, students, and small teams useful starting points, from simple line drawings to colourful scenes.
The right choice depends on more than appearance: check whether files can be edited, whether attribution is needed, and whether the art fits your message. The options below include free collections and free access to larger services, so review each provider's current licence before publishing.
Quick picks
- Best overall: unDraw — flexible, clean SVGs with recolourable accents.
- Best for character scenes: Open Peeps — mix-and-match people in a hand-drawn style.
- Best for beginners: Storyset — find a scene and customise it in the browser.
- Best for playful branding: Open Doodles — expressive sketches with approachable terms.
How we picked
We chose established illustration sources that offer useful free access and a clear way to browse or customise their artwork. A library can be beautiful yet awkward for a real project, so consider:
- Style range: can it match your brand and audience?
- Control: are colours, poses, or formats adjustable?
- Practicality: can you download artwork without a complicated workflow?
- Licensing: check attribution, commercial use, and redistribution rules.
Flexible collections for everyday projects
1. unDraw
unDraw is a large collection of crisp vector scenes for websites, pitch decks, and product explainers. Its familiar editorial style stays readable at small sizes, and the colour picker makes it easy to align the main accent with a brand palette. The consistent look is convenient but can make unrelated sites feel alike. Free to use; confirm the current licence for your use case.
Best for: product teams that need clean, easy-to-recolour web graphics.
2. Open Peeps
Open Peeps from Pablo Stanley provides hand-drawn people assembled from interchangeable hairstyles, faces, clothing, and poses. The Open Peeps library works especially well for community pages and storytelling where a single generic silhouette feels too impersonal. Its sketchy monochrome look will not suit every polished corporate identity. The library is free and offered under a CC0 licence; read its terms before redistribution.
Best for: designers building friendly scenes with varied human characters.
3. Humaaans
Humaaans lets you combine illustrated people, clothing, and positions into custom compositions. That modular approach is handy for onboarding screens or team pages where a fixed stock scene would be difficult to adapt. Its distinctive flat, geometric people have a specific visual personality, so mixing them with unrelated art can look inconsistent. Free to use under its stated licence; check current terms.
Best for: people-focused layouts that need adjustable poses and outfits.
4. Open Doodles
Open Doodles offers loose, energetic character drawings that feel more like a quick marker sketch than a polished corporate vector. The Open Doodles site includes downloadable artwork and variations suitable for informal landing pages and classroom materials. The rough, expressive line is a strength for playful brands but can distract in serious interfaces. It is a free library; review the licence and attribution details before launch.
Best for: educators and small brands seeking an informal hand-drawn mood.
5. DrawKit
DrawKit combines themed illustration packs with a mix of free and paid artwork, including scenes for business, technology, and everyday activities. Its packs help a designer maintain a recognisable look across several sections instead of hunting for unrelated images. Free selections are narrower than the full catalogue, and each pack can have distinct terms. Free options are available alongside paid upgrades.
Best for: teams wanting coordinated themed artwork with room to expand.
6. ManyPixels Gallery
ManyPixels' illustration gallery lets visitors browse a substantial set of illustrations and adjust a primary colour before downloading. The scene-based art suits blog headers, feature explanations, and simple product pages where a quick visual metaphor is enough. You may find the same popular scenes across other sites, and the style is not highly bespoke. Free downloads are available; check its current usage rules.
Best for: content creators who need a quick, colour-matched editorial image.
Builders and collections with a strong point of view
7. IRA Design
IRA Design focuses on gradient illustrations built from layered shapes, with downloadable SVG and PNG options. Its bold, dimensional look can add colour to a hero section without a lengthy illustration brief. The vivid gradients may clash with restrained brands, and complex SVGs can need cleanup for a particularly lightweight page. Free resources are available; verify the specific licence before use.
Best for: landing pages that need bright, layered gradient artwork.
8. Storyset
Storyset by Freepik lets you browse illustrated scenes and customise colours, backgrounds, and animation before downloading. Storyset is useful when a small business needs a coherent scene for a presentation or site but lacks vector software. Its free use may require attribution, while removing credit or accessing some features can involve a paid plan. Read the terms attached to the download you choose.
Best for: beginners who want to personalise a scene in the browser.
9. Blush
Blush brings collections from different illustrators into a visual editor where you can mix elements and adjust selected details. It is a practical route to a more individual composition than downloading a finished stock image, especially for social graphics and web sections. The free plan has limits, and not every collection exposes the same editing options. Free plan with paid upgrades; check the export and licence conditions.
Best for: designers who want to combine artwork from several distinct creators.
10. Absurd Design
Absurd Design publishes surreal, expressive illustrations with unusual subjects and a deliberately imperfect feel. The Absurd Design collection can give an article or campaign a memorable focal point when standard corporate scenes feel too predictable. That originality makes it less suitable for literal interface instructions or conservative brands. A free collection is available, with additional artwork offered through paid access; inspect the current terms.
Best for: editorial projects looking for distinctive, imaginative artwork.
11. Ouch by Icons8
Ouch is Icons8's illustration catalogue, organised into visual styles and downloadable for different design workflows. Browsing by style helps teams keep a consistent look across a set of onboarding screens, while its breadth makes it easier to find a relevant subject. Free use can come with attribution or format restrictions, and premium access unlocks more options. Free plan with paid upgrades; check licence details.
Best for: interface designers who need multiple subjects in a consistent style.
Focused artwork for specific audiences
12. Pixeltrue
Pixeltrue offers illustration packs and animated assets aimed at websites, apps, and marketing pages. The Pixeltrue catalogue is useful when a static hero image feels flat, since some packs include motion-oriented assets as well as still artwork. The polished startup aesthetic may feel familiar rather than unique, and free selections do not represent the entire catalogue. Free resources are available alongside paid packs; review each asset's terms.
Best for: startup teams seeking polished web illustrations and motion options.
13. Fresh Folk
Fresh Folk is a character collection by Leni Kauffman, with people, objects, and scenes that can be arranged into varied compositions. Its Fresh Folk artwork has a warm, modern tone suited to community stories and educational content. The collection's recognisable character design is not a fit for every brand, and the available combinations are still based on a defined set of parts. It is free to use under its published terms.
Best for: teachers and community projects depicting everyday people.
14. Black Illustrations
Black Illustrations centres Black people in its downloadable illustrations, addressing a gap in many generic asset libraries. The themed scenes can help a business represent a broader range of customers and professionals in campaigns and product pages. Its focus is a meaningful strength, though the free set is smaller than the full paid catalogue. Free artwork is available with paid collections; confirm the licence and attribution requirements.
Best for: teams seeking thoughtful representation of Black people in visual content.
15. Lukasz Adam
Lukasz Adam shares a collection of free illustrations, including simple vector scenes and icons for common web topics. The Lukasz Adam library is straightforward to browse and can supply a lightweight visual for a small site without a complex editor. The style is less expansive than subscription catalogues, so a large campaign may need additional sources. Free downloads are available; check the current licence for commercial projects.
Best for: solo makers who need uncomplicated, readily downloadable vectors.
How to choose the right one
Start with the page's purpose: a warm character scene can help explain a service, while an abstract image may be better as decoration. Select two or three candidate libraries and test their artwork beside your actual headings, buttons, and brand colours. If you need to adjust an SVG for a specific shape or viewBox, Stockio's SVG path scaler can help resize vector paths; browse more options in illustrations and icons. Before adding an asset to a client or commercial project, verify attribution and modification rules on the provider's own licence page.
Key takeaways
- Choose a style that supports your message rather than competing with it.
- For modular people, compare Open Peeps, Humaaans, and Fresh Folk.
- Browser customisation is a useful shortcut in Storyset, Blush, and ManyPixels.
- Free access does not always mean unrestricted use; verify the licence per library.
- Keep a small set of related illustrations for a more coherent site or presentation.
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