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Branding & Business

Logos, wordmarks, brand guidelines and social images, plus the tools, workflows and business models behind independent creators and digital products.

Branding & Business

What to Include in Brand Guidelines for Digital Products

Build brand guidelines that help product teams ship consistent screens, assets and messages, with practical rules for logos, colours, typography and ownership.

Inside this article

Start with decisions the team actually makes
Define logo assets and placement rules
Specify colour and typography as working roles
Cover imagery, voice and real product situations

Piotr KowalskiRead the article

Branding & Business

How to Write a Logo Design Brief That Gets Useful Concepts

Turn business goals into a usable logo brief with audience priorities, production constraints, review criteria, and a clear approval process for designers.

Arjun Raman

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