Articles

Performance & SEO

Core Web Vitals, image and font loading, caching, structured data and the technical SEO that earns traffic.

CSS Animation Performance: Debug Jank in DevTools

Find the real causes of animation jank with rendering traces, paint inspection, and layer checks. Compare transform-based effects against expensive animated properties.

Inside this article

Create a repeatable motion benchmark
Map properties to rendering work
Read the trace before changing code
Use layers and will-change selectively

Marcus BellRead the article

Performance & SEO

JSON-LD Structured Data: How to Add and Validate It

Build maintainable JSON-LD that matches visible page content, choose supported search features, and validate syntax, eligibility, and template behavior before release.

Ethan Clarke

Performance & SEO

How to Optimize LCP: Fix Hero Discovery and Render Delay

Break Largest Contentful Paint into measurable phases, prioritize the actual hero resource, and remove discovery and render delays without overusing preloads.

Marcus Bell

Performance & SEO

How to Improve INP and Fix Slow User Interactions

Find what delays clicks, taps, and typing with a practical INP workflow covering field data, browser traces, long tasks, rendering, and regression testing.

Marcus Bell

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