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Web Design: UI, UX, colour, type & branding

Free generators and in-depth articles — UI, UX research, typography, colour, icons, design systems, motion, branding, AI for design and the creator business.

Web Design articles

Icons & Illustration

Icon Grid Design: Build a Consistent 24px Icon Grid

Build a coherent 24-pixel icon family using keylines, optical corrections, stroke rules, and practical checks that keep small interface symbols readable.

Inside this article
  • Establish the grid and drawing area
  • Use keylines without making them a cage
  • Set stroke rules that survive small sizes
  • Design small-size variants intentionally
Aiko TanakaAiko TanakaRead the article
Typography & Colour

Button Hover Colors: Hover, Active, Focus and Disabled

Build a predictable interaction palette for buttons, links and controls. Learn how to separate hover, pressed, focus and disabled colours across light and dark themes.

Jonah WeissJonah Weiss
Typography & Colour

Dark Mode Color Palette: Surfaces, Elevation and Accents

Build a dark palette around clear surface steps, readable foreground pairs and restrained accents, then test it against real product screens rather than isolated swatches.

Jonah WeissJonah Weiss
AaAa
Typography & Colour

Vertical Rhythm and Baseline Grids: Worth It on the Web?

Learn when baseline grids improve web typography, when they become unnecessary constraints, and how to build a practical vertical rhythm that survives responsive content.

Mateo FernándezMateo Fernández
Typography & Colour

Typographic Hierarchy: Heading Size, Weight and Spacing

Build a heading hierarchy that readers can scan quickly. Learn how to combine type size, font weight and spacing without making every heading compete for attention.

Inside this article
  • Start with content roles, not a size ladder
  • Use size contrast where it carries meaning
  • Give weight and spacing separate jobs
  • Encode a small, explicit hierarchy
Jonah WeissJonah WeissRead the article
Typography & Colour

CSS Line Height: Comfortable Spacing for Body Text

Set readable CSS line heights for paragraphs, headings, and compact labels. Learn how font metrics, line length, and inherited values change the result.

Jonah WeissJonah Weiss
UX & Research

User Interview Questions That Reveal Real Needs

Plan user interviews around recent behavior, write neutral questions, and turn concrete stories into evidence your team can use for product decisions.

Noor HaddadNoor Haddad
UI Design

Toast vs Banner vs Inline Alert: Notification UI Design

Choose the right notification surface for each event, write actionable messages, and design timing, placement and recovery states that keep people in control.

Maya LindqvistMaya Lindqvist
UI Design

Card UI Design: Spacing, Media and Clickable Cards

Build cards that are easy to scan and predictable to use, with practical spacing rules, media treatments, border choices, and safe whole-card links.

Inside this article
  • Define the card before decorating it
  • Establish spacing that reveals relationships
  • Separate borders, elevation, and interaction
  • Give media a consistent job
Theo OkaforTheo OkaforRead the article
UI Design

Form Design Best Practices: Labels, Widths and Actions

Design forms that remain clear on narrow screens, with practical rules for label placement, field grouping, input widths, helper text, and primary actions.

Maya LindqvistMaya Lindqvist